The ROI Aesthetics Design Workbook

A practical design framework for homeowners, renovators, and investors who want to create professionally designed spaces — without the full-service designer cost.

Designing a home can feel overwhelming — endless options, mixed advice, and the fear of getting it wrong. The ROI Aesthetics Design Workbook simplifies the process, giving you the tools and structure to design with confidence and purpose.

Inside, you’ll learn how to:

- Identify your home’s architectural and design DNA

- Create a cohesive finish plan that flows room to room

- Avoid the most common DIY design mistakes

- Understand where to spend and where to save for the best ROI

- Build your design vision with clarity and intention

Created by Jen Taylor, designer and founder of ROI Aesthetics, this workbook distills her proven 4-step method — Evaluate, Envision, Execute, Elevate — into a beautifully structured, easy-to-follow format. Each section includes guided prompts, worksheets, and real designer insight to help you think like a pro and make every choice count.

Whether you’re refreshing a single room or reimagining your entire home, this workbook will help you design spaces that look elevated, feel cohesive, and add lasting value.

Design with intention. Live with ROI.